Embedded Files
As a marketing director, you are already a professional.
You have some marketing experience and are excited to apply your knowledge to Chick-fil-A. Some of the ways things are done at Chick-fil-A are likely a little different than any other marketing job you've had. If some things you've been doing may not have had the success you're looking for, or have left you frustrated, I help.
You've been tasked with marketing for your restaurant - What is that? What does your operator want? Where do you start?
Do you:
Have an annual marketing plan?
Know your target audience?
Know how to reach them?
Know what it takes to convert a new guest, or a current guest to a new daypart?
You've been tasked with finding new customers for breakfast, snack daypart, catering, or some specific time or area. Do you know:
Have a target audience?
Know where they are?
Know how to reach them?
Know how to speak their language?
Know what drives them?
Know what it takes to turn someone into a new customer, and then a loyal one?
Setting up the most Effective Marketing Campaigns
Every month offers a new opportunity for a free giveaway, social media campaign, event, or new focus.
What kind of campaigns work well and why?
How do you reach your target audience with your campaign?
What kind of campaigns are bad ideas?
What it takes to turn someone into a new customer, and then a loyal one?
A strong social media presence can help turn your Chick-fil-A into more than just a quick-service restaurant, but it can also eat up a lot of your time.
Are you having issues knowing what to post?
Are you having issues finding content?
Do you struggle to see the value of social media?
Do you spend too much time on it?
Catering is a fantastic way to grow your store's sales, increase productivity, and benefit labor without creating any more traffic in the store. Knowing where to start with outreach can be daunting. Do you know:
Who your target customers are?
How to reach them?
What they want?
When they order catering?
How to make them a new customer?
How to keep them long-term?
How to differentiate yourself from other catering companies?
There are a lot of "normal" practices that have been around in Chick-fil-A world that have not been very effective. There are simple answers to the above questions that can greatly improve your success in the short term and long term. I would love to work with you and help you with that.
I can offer you a one time class where I teach you all I can in our time together, or we can set up an ongoing schedule of learning, implementing, adjusting and continuing to grow sales together.
Page updated
Google Sites
Report abuse