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As a marketing intern or employee you are likely just as overwhelmed as you are excited. You've been entrusted with marketing for your local Chick-fil-A and now you are trying to figure out what you should do and how you should do it to be successful.
Your job is to help find new customers and grow the business. Do you:
Know your operator's growth goals?
Have a marketing plan?
Know who you're trying to reach and why?
Know what drives people to make change?
What it takes to turn someone into a new customer, and then a loyal one?
Every month = a new opportunity for a new growth focus.
What are Chick-fil-A events?
How do you set them up for success?
What are other kinds of marketing campaigns and stuff that you could be doing to grow business?
If you're younger you are likely an expert in this area, but may not have a lot of experience with creating content for a business (there are rules you have to follow). If you're a little older you are likely more of a passive social media user and wondering if social media is even relevant or necessary for a restaurant. Social media is great for sharing:
Employment opportunities
Growth of stale day parts
Catering opportunities
Events within your store
Your store's personal culture and values
Did you know Chick-fil-A offers catering? Did you know growing it can be super profitable? Do you know:
Who your target customers are?
How to easily grow catering?
How do you make them a new customer?
How do you keep them long-term?
How will you differentiate yourself from other catering companies?
Regardless of where you are in your marketing learning journey I would love to come alongside you and help. Many of these issues have easy answers and specific actions you can take to see short term and long term results.
I can offer you a one time class where I teach you all I can in our time together, or we can set up an ongoing schedule of learning, implementing, adjusting and continuing to grow sales together.
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