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Marketing can be a vague and confusing waste of time without a vision and a plan.
When asked most people want to grow "all the things" with "all the people"! - this isn't helpful.
We need to sit down with you and your leadership to hone in on:Â
What needs growth?
How is that done?
Who is needed to make that happen?
What are realistic expectations?
How is that measured?
The Process:
Meet with the marketing person and operator to discuss vision
Brainstorm ideas with the marketing person
Turn those ideas into a tangible plan with KPI's
Follow up with the operator for verification.
Commitment: Four hours are required for the initial consultation with the option to invest in more time as is needed.
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